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Kevin Walzer, software developer.

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Finally: Immediate serial fultillment

Since a few of my apps have been accepted (and are selling) in the Mac App Store, I've taken another look at how I handle sales and fulfillment for my non-App Store products. When viewed against how simple and quick the App Store fulfillment process is, my long-standing practice of using Paypal for payment processing and sending serial numbers manually no longer makes as much sense.

After doing some research, I've settled on a new service provider for payment processing and license fulfillment for my non-App Store sales: BMT Micro. BMT Micro is a respected provider among independent developers; they come highly recommended, based on the comments I've seen. Their website is extremely easy to use, much easier than some of the other providers I reviewed. Just as importantly, they also promise to be very friendly and easy for my customers to use for payment processing, accepting payments in almost any currency and with almost any method (credit card, Paypal, wire transfer, etc.).

Finally, BMT promises to improve a long-standing weakness of my customer service: serials will be sent out immediately rather than waiting until my company can manually reply to an e-mail. This policy may have made sense in the past, but the App Store has forced developers to raise the bar in all aspects of their business, and immediate fulfillment of serial numbers is a necessary step.

PayPal is an outstanding company, and I will continue to use them for numerous aspects of my business (custom billing, etc.). However, utilizing them for automated serial fulfillment added a lot of complexity to the process (it requires a lot of Web programming, and I am not a web developer), so moving to a different provider that handles all of that for me--at reasonable rates--is a good decision here.

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