Code by Kevin

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Kevin Walzer, software developer.



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Mon, 16 Jul 2012

Finally, expanding the portfolio

It's been a couple of months since I posted here, but I have not been idle: I've just submitted two new applications to the Mac App Store. That is, two applications that haven't been previously released. This is the first time in almost four years that I've developed an application from scratch, let alone two.

It was just about a year ago that I wrote about my plans to expand my product portfolio, and it's taken longer to get to this point than I anticipated. I made a somewhat misguided effort to add Windows to my target platforms, which consumed the better part of six months, with no economic success. I've had somewhat better luck with iPhone development, with my first app, QuickWho for iPhone, doing better in sales than the Windows version of QUickWho did. iPhone development is a better fit for my interests, skills, and workflow than Windows was, and even though sales are off to a slow start, they have gotten off the ground.

While I do plan to do more iPhone development, though, expanding my portfolio of Mac products is really the key to growing my software business. My Mac apps earn far more per sale than my iPhone app does, and their sales volume is higher, so finally diving into Mac development with new products is important. iPhone development will be a complementary and, hopefully, growing business over the long term.

I'll talk more about the new applications when they're approved--hopefully soon.

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