Code by Kevin

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Kevin Walzer, software developer.



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Tue, 21 Aug 2018

New pricing policy

My applications are all now priced at $10, reduced from $29.99.

For years I've resisted the race to the bottom that seems to be prevalent in software pricing for the Mac and Windows; my attitude is that "price is an indicator of quality" and I did not want to sell my applications short.

It's hard to ignore the market forever, though, and facts are facts: software is lower in price than it was 10 years ago. Users expect it. An application that retails for $50 today might be a "pro" app that would have cost $100-200 a decade ago.

My apps, being fairly simple utilities, are simply not competitive at a $30 price point in today's market. Hence, the reduced price.

I'm hopeful this will result in a few more sales, as most of my apps do not sell well at the higher price point. But I don't expect to see a huge jump in revenue. Instead, this is just a likely-overdue move to bring my products' price to where the market has judged similar products should be placed.

Another pricing model is becoming increasingly common in software: subscriptions. Apple is apparently pushing developers on its platform to adopt this model wholesale. I have a lot of app subscriptions, mainly for Adobe and Microsoft products, so I'm familiar with this approach from a user perspective. I'm not sure at this point how to implement it in my own apps, or whether this even makes sense for small utilities.

So for now, $10 for an initial purchase is where I am. I have no plans to change my free upgrades for life policy.

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FileMorph 3.0

I've just released version 3.0 of FileMorph, my file modification tool for macOS and Windows. The biggest changes in this release are the introduction of a scripting API for Windows based on Dynamic Data Exchange, which I am gradually rolling out into all my Windows products. This release also includes an improved UI on Windows (no more console!), and various bug fixes for macOS and Windows.

As always, upgrades to my products are free to registered users.

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